Google wants to make its search engine more “visual, snackable, personal, and human,” with a focus on helping young people around the world, according to papers cited by the Wall Street Journal on Saturday.
The move comes at a time when artificial intelligence (AI) apps like ChatGPT are quickly becoming more popular. These apps show how AI could change the way businesses and society work.
The tech giant will move its service further away from the standard “10 blue links” way of showing search results, according to a report. As part of the change, the company plans to add more human voices. Google is expected to show off new features at its annual I/O developer conference next week that will let users have conversations with an AI program called “Magi,” according to WSJ, which cited people familiar with the subject.
This year, “generative AI” has become a buzzword. Its applications have caught the public’s attention and pushed companies to start similar products that they think will change the way work is done.
Alphabet Inc.’s Google did not reply right away when Reuters asked for a comment.